Write for the person with the cursor over “Contact”
They may be wondering what the conversation will be like, what it costs or whether they need to know what to say. On Leah’s site, the format, session length and fee are easy to find, and the first visit is explained in ordinary language.
Let the language carry your approach
A short explanation of how you start a conversation tells someone more than a wall of testimonials. Describe the kinds of situations you work with in words a prospective client might use. Use approved practice information and keep individual client material private.
Make the handoff to an inquiry feel small
Say what a first message needs to include and how you handle replies. Leah’s Eigenstory example lets her draft an answer to a routine question, check it herself and decide what to do when the message needs more care.
Sources accompany the advice they support. The cited institutions do not endorse Eigenstory.
Suggest a correctionSee the work in a website
Explore Leah’s practice websitesAn Eigenstory demonstration with three authored website designs.